AGP Executive Report
Last update: 4 hours agoTourism Strategy: At the WTTC summit in Malta, Croatia’s tourism minister argued that success should mean more than rising visitor numbers. Leaders called for growth that respects local communities, infrastructure and destination capacity. Visitor Numbers: Croatia recorded 20.1 million arrivals and 104.9 million overnight stays through September, up 2% and 1% year on year; foreign visitor revenue rose nearly 5% in the first half. In August, Germans led foreign stays, while Rovinj was the most visited destination. Cruise Travel: Norwegian Aura’s two added Mediterranean voyages in May 2027 will call at Dubrovnik, Split and Zadar, bringing an earlier chance to visit Croatia aboard the new ship. On the Map: Šibenik made Lonely Planet’s list of top destinations for 2027, adding international attention to Croatia’s Adriatic coast.
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